1.  "Place"

2.  "Price "

1.  "Consumer's disinterest in a product or service"

2.  " Relationship users develop with selected products and services."

3.  "Degree of personal relevance of a product or service to a consumer"

1.  "Potential; augmented"

2.  "Augmented; generic"

3.  "Potential; expected"

1.  "Advertisements in the Sunday newspaper."

2.  "Obtain post-codes for affluent neighbourhoods."

1.  "Technically complex products"

2.  " Small manufactures"

3.  "Manufactures who do not care to exercise a high degree of control over the distribution"

4.  "Manufacturers that lack financial resources"

1.  "Investment costs are low."

2.  "There is little threat of copy-cat competition."

3.  "The price elasticity of demand is inelastic."

2.  "Create a competitive disadvantage; reduce margins"

3.  "Decrease demand; increase margins"

1.  "Heterogeneity"

2.  "Measurability"

3.  "Substantiality"

2.  "false"

1.  "true"