1. "manufacturer selling to the retailer "
2. " manufacturer selling to the final consumer"
3. " retailer selling to the final consumer"
4. "marketer selling to the final consumer"
manufacturer selling to the final consumer
"1. "Brand"
2. "New "
3. "Line"
Brand
"1. "Habitual"
2. "Variety-seeking"
3. "Dissonance-reducing"
Habitual
"1. "Product"
2. "Price "
3. "Promotion"
Product
"1. "Facilitating and protecting"
2. "Product usage and promotion"
3. "Retail impact and safety"
4. "All of the above"
All of the above
"1. "product line filling"
2. "Line extension"
3. "Increasing product depth"
4. "Product-line stretching"
Product-line stretching
"1. "manufacturer branding"
2. "National branding"
3. "Private labeling"
4. "No-name branding"
National branding
"1. "Prestige"
2. "Roominess"
3. "Price "
4. "Headroom"
Prestige
"1. "expensive to maintain"
2. "Different from a 'dog' in terms of its growth rate"
3. "Different from a star in terms of its relative market share"
4. "Not as goods as a 'question mark'"
Different from a star in terms of its relative market share
"1. "synergy"
2. "mission "
3. "tactics"
mission
"