The word OPTICAL contains 7 different letters.
When the vowels OIA are always together, they can be supposed to form one letter.
Then, we have to arrange the letters PTCL (OIA).
Now, 5 letters can be arranged in 5! = 120 ways.
The vowels (OIA) can be arranged among themselves in 3! = 6 ways.
Required number of ways = (120 x 6) = 720